Getting Into The Swing Of Facebook Marketing

There is great buzz about Facebook as a marketing tool. If you don’t know about it, you don’t have to worry. The following article contains the information you need to make Facebook marketing a reality.

TIP! If you are using Facebook to get your services or products to your customers, you need to make your page unique. Use many colors and images relating to your product.

Try developing a group rather than a page. Creating a group on Facebook will make other people more likely to start a community with each other where they can interact. You can use both a group and a page to ensure your followers get updates from your page and can discuss it or share their own information in the group.

Use Facebook Offers to share coupon codes or organize contests for your subscribers. First, write a description of your offer. Then, set the “Promoted Post” flag from your wall. If your offer is really good, you can consider opening it up to non-fans.

TIP! Facebook Offers allows you to easily and rapidly promote contests or giveaways that are offered on the website. All you have to do is set up the offer, then switch it to a Promoted Post through your wall.

Always answer all the questions and comments sent to you via Facebook. Show your gratitude to followers for contacting you, and try to provide as much helpful information as you can. Share links to your business’s site or Facebook page if you have the information they need.

Utilize custom tabs. They let you get information together in an easily readable format. For instance, if you have a contest going, a tab for that can be included.

TIP! Create custom tabs on your business Facebook page. They let you get information together in an easily readable format.

Sometimes, you need to post stuff about your brand other places besides your own page. If you are posting on a page that isn’t your own, it can gain you attention. Just be sure you’re getting positive attention. You should be posting when there is something important to say. Avoid spamming at all costs.

Your business probably doesn’t really require a Facebook page if you only deal with customers occasionally, such as selling a car or a house. Customers tend not to follow such pages unless they actually need the item. Invest in ads targeted for Facebook instead.

TIP! The custom audiences feature allows you to upload an existing email contacts for your customer base and target ads towards them. This boosts your conversion rates and keeps down your campaign costs as many people advertise to change their leads into full sales on the site.

After reading all about marketing through Facebook, you shouldn’t be scared any longer. Get on your Facebook profile now and use everything you’ve learned here. Once you get started with Facebook, you will soon get the attention of customers. Get started right away!

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