Do you have a business that’s on Facebook? If not, then you are seriously underestimating Facebook’s potential for gaining new customers. If you already have a Facebook page then you need to be sure that you’re using it correctly so that you attract the most business possible. Keep reading to learn how to create a great Facebook marketing strategy to use for your business.
Regular interaction is key. Acknowledge the posts that people make. Sometimes a member of the public will have a marketing idea that paid PR flacks overlooked. Your current fans are the reason for your success so don’t ignore what they have to say.
Always keep in mind that the Facebook page for your business is a direct reflection of the professional image you want to convey. Although social media tends to be a casual venue, your business must be presented professionally. Maintaining a professional tone will help build trust among your customer base.
Always respond to comments written about you or to you on Facebook. Monitor your wall daily and make sure to respond to people within 12 hours. Respond to them quickly for best results. That goes double if the person has a problem with your products or services.
Generate some attention for your Facebook campaign by organizing a giveaway. You should try to get people excited about it by telling them you’ll give a prize to a few of them for participating. Post the winners up on your page, and do the same thing all over again when you find you need more “likes.”
If your business isn’t on Facebook yet, you should be inspired to change that now. You now should have enough information to start, so you don’t have an excuse to stay away from Facebook! There is always room for improvement, regardless of how long you have been using Facebook. Put the above tips to use.
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