Are you prepared to do better than your competition? Do your competitors market via Facebook and you don’t? Would you like to be more successful than they are? This will take some real effort and education, and you can get the latter right here.
Hold Facebook contests. Offers can include discounts and prizes for users “liking” your page. Follow through with your prizes and discounts, or you will lose customers.
Using “custom audiences” lets you upload current customers’ email addresses and then you can target ads to just them. This increases your conversion rate and lowers the cost of your campaigns as many more of the people you advertise to will convert from leads into full fledged sales on your site.
Don’t forget the people that are already subscribed to your page. Many people focus on new fans and customers, all the while forgetting the people who they already have on their team. Your audience should feel respected. This will boost engagement and build your relationships.
Have your fans get involved with your various company or brand decisions. This will encourage dialogue between customers. These are the best minds to tap into for opinions. For example, let them choose the name of your next product or dictate the direction of your next blog post.
Personalize your brand. When people see posts that are boring or stale, they will think that your products are also stale and boring. You need to retain your professionalism all the time, but give your company a bit of sparkle.
You will not succeed if you do not regularly interact with your Facebook viewers. Do not post more than five times a day with updates. Your posts should contain valuable information that is targeted to your customer base.
Respond to the questions and comments on your Facebook page. This means inbox messages and comments on your page. This can take quite a bit of time and patience, but the followers you have are going to enjoy this quite a bit.
The knowledge that you have gathered will give you a leg up on the competition. Now you have the keys to teach others about success. Use this advice to be able to reach the masses.
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